Build A Brand

 "If you want to go quickly, go alone.  If you want to go far, go together" ~ African Proverb

What really makes us unique is the community we’ve been working to cultivate. Start a conversation with a sewist while you wait for your coffee in our Business Club or introduce yourself over lunch to a photographer, and you may just find a partner for your next big fashion campaign. The energy of the House of (DE-FI)ance: A Fashion & Design Co-working Experience is contagious – and even if you don’t find a new business associate, you may find a new friend. With a calendar full of Build-A-Brand events featuring guest speakers, WERKshops, and networking lunches; the House of (DE-FI)ance is working hard to keep you engaged because cultural programs enriches work-life experience. 

 The Build-A-Brand WERKshops

Have an idea for a business. Now what?  The idea. That’s where it starts. Now what do you do with the idea?  Anyone can start a business — but can you make it viable?  Have you ever thought about the how you will navigate the following?

• Sacrifice
• Supply Chain
•  Discouragement
•  Efficient Production
• Time
• R&D/Innovation
• Funds
• Customer Support
• Failure
• Legal Issues
• Loss
• Sales Reps
• Hard work
• Presentation
• Rejection 
• Mistakes
• Speeches
• Internal Culture
• Discipline
• Human Resources
• Criticism
• Brand Values
• Struggles
• Training
• Willingness
• Quality
• Regular meetings
• Risk
• Technology
• Change
• Business Process
• Quality

The fashion and design industries are more than what meets the eye, they are multi-billion dollar industries that require much more than ideas.  Our immersive Build-A-Brand WERKshops are designed to help you navigate the unseen and often overlooked aspects of the fashion and design industries by providing information, tips, exercises, and tools  to help you think about and develop your business ideas, brand, and team.  

During our Build-A-Brand Workshops you will:

• Discover how your business concept matches your personal vision
• Align your business concept with a real market opportunity
• Learn how to set realistic financial goals for your business
• Determine the unique features and benefits of your product/ service
• Find your target market and discover your competitive advantage
• Define your company’s brand and marketing
• Learn how to manage business functions and develop an organizational culture
• Determine the steps to profitability
• Identify potential sources of funding for your  business
• Launch your business

A key part of our mission is to provide a consistent space for Business to Business referrals, work space, networking, education, production, and more  to nourish relationships that form naturally. The House of (DE-FI)ance helps to foster and create meaningful relationships among our members. Member introductions and one on one meetings offer unique opportunities to share who we are and how we can benefit one another.  

The House of (DE-FI)ance helps to foster and create meaningful successful relationships among our members. Member introductions and one on one meetings offer unique opportunities to share who we are and how we can benefit one another.